This Brandbook

Velvet is the best, most useful design agency in Estonia, probably the world! Even if we are not quite there yet, that is what we want to be.

Our brand is a representation of who we are. It is a set of tools and rules, ideas, concepts and recommendations that help you convey our attitude, our ambition, our values, our professionalism, our vibe and our personality to your audiences. It will help you look, sound and be unmistakably Velvet.

Confidence/Laziness exception
If you are confident in your abilities and if you have time to really think things through, go ahead and break all the rules – just make sure you do it with a bang! You may get to a surprisingly awesome result or maybe your very own chapter in the Fuck-upedia – all good! Just don’t let the air fizzle out of the balloon for no good reason.

Living document
This is the state of our brand right now. We are working on it. We will always be working on it. It is probably missing a lot of stuff. Please do inform us of all the cool stuff you found and request all the tools you are missing at our #velvet_brand slack channel.

Last modified: October 26, 2022 at 15:58