Logo

The heart speaks for its self: empathy, caring, courage, love, getting to the heart of the issue and keeping the circulatory system pumping. If the heart fails, everything else fails shortly after.

Main logo

Our main logo combines our word mark and the heart sign together in two versions: left-side main logo and right-sided main logo. While using main logo do make sure the heart is on the side of the edge.

Don’t construct it by yourself or change any relationships between its’s details. Don’t use old logos, don’t continue using old documents.

Logo with additional text
Try and avoid it, but if you really need to, you can use additional text to shed more light, give more information or specify a part of Velvet your are talking about.

Vertical logo and heart sign

Use vertical logo if format is a row or stretched vertical and the logo must be as prominent as possible.

Use heart sign as reminder when Velvet branding is already established for audiences. It’s for the content slides of presentations, inner pages of printed materials, for gifts and everywhere Velvet branding would better be subdued.

Logo placement

Our logo and heart sign should always be in the top right corner of the page on conventional formats – on presentations, on A-format letters and posters.

While using main logo on wide horizontal formats, do make sure the heart is on the side of the edge.

Last modified: February 2, 2023 at 13:11